Natalia ABUIN VENCES

Professor in Communication Sciences. Universidad Complutense de Madrid

Natalia Abuín Vences is a Doctor in Audiovisual Communication and Advertising from the Complutense University of Madrid. She is currently a professor of Culture of Organizations in the Department of Applied Communication Sciences at UCM.
In 2015 she was a member of the ANECA-SETSI Digital Training Offer Innovation Committee.
Her teaching experience began as a Contracted Professor at the Center for Higher Studies Felipe II assigned to the Complutense University of Madrid in 2008, teaching the subjects of Interpersonal Communication and Applied Psychology to Communication. In 2009 she began working as a professor at UCM, teaching History of Advertising, Theory of Advertising and Culture of Organizations.
She is a professor of the Master in Communication of the Organizations of the Complutense University and of the Diploma of Online Communication and Management of Social Networks of the Autonomous University of Barcelona. He has participated in several national research programs and projects (National R + D + i), at the regional (Community of Madrid) and international level (through the European Communication Research and Education Association). These projects include “Skills and Training in Communication for Employment in the Digital Economy” (2014-2016), “Creation of a Teaching Innovation Observatory for the Promotion of Communication Studies in the Knowledge Society” (2011-2013 ); “New positioning in the academic field in the Community of Madrid”.
She has also been Principal Investigator in the Contract Monitoring and Analysis of the e-Skills Week Spain campaign, signed with the Multisectoral Association of Electronics, Information and Communication Technologies, Telecommunications and Digital Content Companies. She has also participated as a researcher in other contracts signed with the Ministry of Justice, the Interacting company and the Evoluciona entity.
In her activity of scientific dissemination, she is the author and co-author of numerous books and book chapters, among which the advertising effectiveness in digital press (Ed. Fragua), and has published articles in national and international journals of recognized prestige.