College of Communication, Architecture + The Arts

SCJ CARTA. Florida International University

The Department of Communication is located in the School of Communication + Journalism (SCJ) at FIU. The SCJ is part of the College of Communication, Architecture + The Arts (CARTA) and includes the former School of Journalism and Mass Communication and Department of Communication Arts.

The Department of Communication is committed to educating our students to become professionals, scholars and leaders in advertising, public relations and strategic communication in a multicultural and digital world. Our faculty conducts research for and about organizational communication, advertising and public relations. This includes researching audiences, messages, and media as well as the influences and effects of strategic communication. Our degrees will prepare you for the fast-paced and demanding positions in organizational and strategic communication, advertising and public relations fields. Our distinguished alumni work all over the world in all levels of professional practice in the industry. We are also proud of a growing number of alumni who have pursued careers in academia.

In our curriculum, we consider advertising and public relations as complementary and overlapping disciplines that apply to all sectors of society including political, organizational, health, science, technology, in governmental, corporate and non-profit sectors. Ethics and social responsibility are central to the practice of strategic communication. We emphasize these issues in all our graduate and undergraduate tracks. Students enrolled in Communication Arts courses can expect to develop communication skills essential for leadership, corporate communication and crisis management. Students will learn how to advocate and critically debate ideas in social and political settings, to appreciate diverse communication styles, to work productively in task-oriented groups, and to engage in rewarding interpersonal relationships.

In our programs, you will learn to see strategic communication as a vehicle for social change, as well as a tool for influence and reputation management. Combining the expertise of our faculty who are established professionals and scholars, we provide our students with an in-depth understanding of the most current issues in the fields of advertising, public relations, and strategic communication, and conduct research to advance knowledge in these fields.

Every year our graduating students work on a capstone campaign, pitching their campaign proposals to a real client with real-world feedback. We have worked with hundreds of community business and partners throughout the years from largo corporations, to small businesses, start-ups and non-profit organizations.